Words / W / Business

warm lead

noun

B1CEFR level
45/100Rarity: uncommon
TechnicalRegister

A prospect who has already shown interest or been referred, making them more receptive to a sales approach.

A warm lead from an existing client is far easier to convert.

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Sales