Words / S / Business

S-curve

noun/ɛs kɜːv/

C1CEFR level
70/100Rarity: rare
TechnicalRegister

The characteristic pattern of slow initial growth, rapid acceleration, and eventual plateau followed by a product, technology, or market.

The strategy team plotted where each business unit sat on its S-curve to decide where to invest next.

Similar: adoption curve

Topic: Corporate strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Corporate strategy