Words / R / Business

refocus

verb/riːˈfəʊkəs/

A2CEFR level
8/100Rarity: common
TechnicalRegister

To redirect a company's strategy, investment, or attention toward a narrower set of priorities.

The board decided to refocus the portfolio on three core categories after years of unchecked diversification.

Similar: reorient, narrow

Topic: Corporate strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Corporate strategy