Words / R / Business

run rate

noun/ˈrʌn reɪt/

B2CEFR level
55/100Rarity: uncommon
TechnicalRegister

Current performance annualized as if the latest period simply repeated for a full year.

We just crossed a fifty-million run rate, though only half of that is actually contracted.

Similar: annualized run rate

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Sales