Words / P / Business

persistency

noun/pəˈsɪstənsi/

C2CEFR level
90/100Rarity: very rare
TechnicalRegister

The rate at which policyholders keep their policies in force rather than lapsing them.

Poor persistency in the first year meant the insurer never recovered its acquisition costs.

Topic: Insurance & risk in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Insurance & risk