Words / N / Business

no-decision

noun/ˌnəʊ dɪˈsɪʒn/

C2CEFR level
75/100Rarity: rare
TechnicalRegister

A lost opportunity in which the prospect chose to do nothing rather than pick any vendor.

We lose more deals to no-decision than to any competitor; inertia is the real rival here.

Similar: status quo loss

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Sales