merchandising
B2CEFR level
45/100Rarity: uncommon
TechnicalRegister
Law noun
The licensed exploitation of a character, personality, or brand across a range of consumer products.
Studios earn far more from character merchandising than from the films that spawn the characters.
Business noun
The planning and presentation of products to maximise their sale at the point of purchase.
Sharper in-store merchandising at eye level lifted impulse sales of the confectionery line.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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