livery
B2CEFR level
72/100Rarity: rare
TechnicalRegister
Law noun
The characteristic visual styling, colours, and get-up by which a business's goods or services are recognised.
Passengers associated the airline's orange livery so strongly that a rival's imitation risked passing off.
Business noun
The consistent visual identity, colors, and markings applied across a brand's physical assets.
The fleet's new livery turned every delivery van into a moving billboard.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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