Words / M / Business

market leader

noun

B1CEFR level
30/100Rarity: fairly common
TechnicalRegister

The company with the largest share and greatest influence in a particular market.

Within four years the challenger had overtaken the market leader on both price and quality.

Similar: category leader

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy