Words / L / Business

loss leader

noun

B1CEFR level
35/100Rarity: fairly common
TechnicalRegister

A product sold cheaply to draw customers who then buy more.

The discounted printer is a loss leader; we make it all back on the ink.

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy