Words / L / Business

localization

noun/ˌləʊkəlaɪˈzeɪʃən/

B1CEFR level
35/100Rarity: fairly common
TechnicalRegister

The adaptation of a company's products, marketing, or operations to suit the specific requirements of a local market.

Weak localization was blamed for the retailer's disappointing launch in the region.

Similar: adaptation

Topic: Corporate strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

Get words like localization on your lock screen, a few a day, with review that makes them stick.

Download on the App Store Lexfall puts a new word on your home and lock screen through widgets, so you learn without opening an app. Free to download. After a free trial, a subscription unlocks every field. Built for iPhone, iOS 15.1 or later.
QR code that opens Lexfall on the App Store
On a computer?Scan with your iPhone camera.

More business words: Corporate strategy