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imitator

noun/ˈɪmɪteɪtə/

A2CEFR level
25/100Rarity: fairly common
TechnicalRegister

A company that copies a market leader's product or strategy rather than pioneering its own.

Fast-following imitators eroded the innovator's margins within a single product cycle.

Similar: copycat, follower

Topic: Corporate strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Corporate strategy