Words / F / Business

flack

noun/flæk/

C2CEFR level
80/100Rarity: very rare
TechnicalRegister

A press agent or publicist.

The flack worked the room, steering reporters away from the recall and toward the shiny new flagship.

Similar: publicist, spin doctor

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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