excess share of voice
C2CEFR level
90/100Rarity: very rare
TechnicalRegister
The gap by which a brand's advertising presence exceeds its market share, treated as a predictor of growth.
Holding a positive excess share of voice through the downturn is exactly how we plan to steal points from cautious rivals.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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