Words / D / Business

downsell

verb/ˈdaʊnsel/

C1CEFR level
75/100Rarity: rare
TechnicalRegister

To offer a cheaper or smaller product when a customer balks at the original price.

Rather than lose the account, she downsold them to the mid-tier plan and kept the relationship alive.

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Sales