Words / D / Business

disqualify

verb/dɪsˈkwɒlɪfaɪ/

B2CEFR level
45/100Rarity: uncommon
TechnicalRegister

To judge a prospect unfit to proceed in the sales process against defined criteria.

Reps are rewarded for disqualifying weak deals early rather than letting them clog the pipeline.

Similar: screen out, rule out

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Sales