Words / A / Business

anchor

verb

A2CEFR level
10/100Rarity: common
TechnicalRegister

To set a reference point, usually with an ambitious first number, that shapes the rest of the negotiation.

Whoever anchors first often controls the range the deal ends up in.

Similar: set the anchor, frame

Topic: Negotiation in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Negotiation