Words / Z / Business

zero-party data

noun

C2CEFR level
95/100Rarity: very rare
TechnicalRegister

Information a customer intentionally and proactively shares with a brand, such as stated preferences.

Post-cookie, zero-party data is gold: if they tell us their size and style, we don't have to guess.

Similar: declared data

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing & brand