zeitgeist
C1CEFR level
85/100Rarity: very rare
FormalRegister
General noun
The defining spirit or mood of a period.
The film perfectly caught the zeitgeist of the decade.
Business noun
The defining mood, spirit, and ideas of a particular period.
The rebrand tapped into the sustainability zeitgeist without ever preaching to consumers.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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