Words / W / General

woo

/wuː/

B2CEFR level
40/100Rarity: uncommon
NeutralRegister

General verb

To seek the affection of someone with a view to romance or marriage.

He wooed her with letters, flowers and an obstinate patience that finally won her over.

Similar: court, pursue

Origin: Old English wogian 'to make love to'.

Topic: courtship in General English

Business verb

To try to win the favour or business of a customer.

They wooed the flagship account for a year with tailored demos and executive dinners.

Similar: court, cultivate, pursue

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More general words: courtship