turnaround
B2CEFR level
45/100Rarity: uncommon
TechnicalRegister
Law noun
The process of restoring a financially distressed business to viability and profitability.
A specialist was engaged to lead the turnaround before the liquidity crisis became terminal.
Business noun
The process of reversing the decline of a struggling organisation to restore it to health.
The new chief executive was known for engineering the turnaround of failing firms.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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