Words / T / Law

trade dress

/treɪd dres/

C2CEFR level
90/100Rarity: very rare
TechnicalRegister

Law noun

The overall visual look and get-up of a product or its packaging that signals commercial source.

The curved bottle and colour scheme are protectable trade dress, not just decoration.

Similar: get-up

Topic: Intellectual property in Legal English

Business noun

The distinctive look and feel of a product or its packaging that identifies its source.

We defended the bottle's trade dress in court because the shape alone signals the brand.

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More law words: Intellectual property