trade dress
C2CEFR level
90/100Rarity: very rare
TechnicalRegister
Law noun
The overall visual look and get-up of a product or its packaging that signals commercial source.
The curved bottle and colour scheme are protectable trade dress, not just decoration.
Business noun
The distinctive look and feel of a product or its packaging that identifies its source.
We defended the bottle's trade dress in court because the shape alone signals the brand.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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