Words / S / Business

sweeten the deal

phrase

B1CEFR level
30/100Rarity: fairly common
TechnicalRegister

To make an offer more attractive by adding something of value.

To sweeten the deal, we threw in twelve months of premium support at no cost.

Similar: sweeten the pot, improve the offer

Topic: Negotiation in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Negotiation