Words / S / Business

straddling

noun

C1CEFR level
70/100Rarity: rare
TechnicalRegister

An attempt to pursue two incompatible strategies at once, usually leaving a firm competitive at neither.

By straddling premium and budget we've confused buyers and won neither camp.

Similar: stuck in the middle

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy