Words / S / Business

spin doctor

noun/ˈspɪn ˌdɒktə/

B2CEFR level
45/100Rarity: uncommon
TechnicalRegister

A publicist who manages how events are portrayed to the public.

Within an hour of the scandal breaking, the spin doctors had drafted three competing narratives for the morning papers.

Similar: publicist, flack

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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