salience
C1CEFR level
70/100Rarity: rare
TechnicalRegister
The degree to which a brand comes to mind in a buying situation.
We track category salience because a brand people can't recall is a brand they won't buy.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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