Words / R / Business

rivalry

noun/ˈraɪvəlri/

A2CEFR level
15/100Rarity: common
TechnicalRegister

Sustained competition between firms contending for the same customers.

The rivalry between the two carriers drove fares so low that neither turned a profit for years.

Similar: competition, contention

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy