Words / R / Business

retention curve

noun/rɪˈtɛnʃn kɜːv/

C1CEFR level
85/100Rarity: very rare
TechnicalRegister

A plot showing the share of users still active over successive periods after they first engaged.

A retention curve that flattens rather than falling to zero signals a sticky product with a loyal core.

Topic: Data & analytics in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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