retention
A2CEFR level
35/100Rarity: fairly common
TechnicalRegister
Law noun
A portion of the purchase price held back to cover possible warranty claims after completion.
A retention of ten per cent was held in escrow pending resolution of the tax dispute.
Business noun
The keeping of customers or staff over time.
Retention matters more than acquisition here.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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