Words / R / Medicine

reposition

/ˌriːpəˈzɪʃən/

B1CEFR level
45/100Rarity: uncommon
TechnicalRegister

Medicine verb

To move a patient into a different position to relieve pressure and reduce the risk of skin breakdown.

We reposition immobile patients at least every two hours to protect the skin.

Similar: turn

Topic: Nursing care in Medical English

Business verb

To change how a brand or product is perceived in the market.

They repositioned the ageing cereal from a children's treat to an adult wellness food.

Similar: reframe, rebrand

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More medicine words: Nursing care