reposition
B1CEFR level
45/100Rarity: uncommon
TechnicalRegister
Medicine verb
To move a patient into a different position to relieve pressure and reduce the risk of skin breakdown.
We reposition immobile patients at least every two hours to protect the skin.
Business verb
To change how a brand or product is perceived in the market.
They repositioned the ageing cereal from a children's treat to an adult wellness food.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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