puffery
C1CEFR level
72/100Rarity: rare
TechnicalRegister
Law noun
Exaggerated or vague sales talk that no reasonable person would treat as a binding statement of fact.
The seller's boast that the machine was the finest in the trade was mere puffery and gave rise to no actionable misrepresentation.
Business noun
Exaggerated advertising praise not meant, or reasonably expected, to be taken as literal fact.
Calling it 'the best coffee in the world' was mere puffery and fell outside the regulator's remit.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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