Words / P / Law

promoter

/prəˈməʊtə/

B1CEFR level
50/100Rarity: uncommon
TechnicalRegister

Law noun

A person who undertakes to form a company and take the steps necessary to bring it into existence.

The promoter was held liable for the secret profit he made when selling property to the company he floated.

Topic: Corporate law in Legal English

Business noun

A highly satisfied customer likely to recommend a product to others.

Turning passives into promoters lifted their referral pipeline more than any ad spend.

Similar: advocate, evangelist

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More law words: Corporate law