Words / P / Business

price point

noun

A2CEFR level
8/100Rarity: common
TechnicalRegister

The specific price at which a product is offered, chosen to position it in the market.

At that price point we sit awkwardly between the budget brands and the premium tier.

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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