predatory pricing
B2CEFR level
55/100Rarity: uncommon
TechnicalRegister
Law phrase
Pricing below cost by a dominant firm with the aim of eliminating competitors and later recouping losses.
Selling below average variable cost was treated as evidence of predatory pricing.
Business noun
Selling below cost to bankrupt rivals before raising prices once the field is clear.
Regulators read the loss-making rollout as predatory pricing, not generosity.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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