Words / P / Business

persistence

noun/pəˈsɪstəns/

A2CEFR level
10/100Rarity: common
TechnicalRegister

The quality of continuing to pursue a prospect despite repeated setbacks.

It took eleven touches, but her persistence finally landed the meeting everyone else had given up on.

Similar: tenacity, doggedness, perseverance

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Sales