Words / P / Business

patronage

noun/ˈpætrənɪdʒ/

B2CEFR level
45/100Rarity: uncommon
TechnicalRegister

The custom or business that customers give to a supplier.

Years of loyal patronage earned the account priority support and preferential renewal terms.

Similar: custom, trade, business

Topic: Sales in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Sales