passing off
C1CEFR level
75/100Rarity: rare
TechnicalRegister
The common-law wrong of misrepresenting one's goods or services as another's to trade on their accumulated goodwill.
We're pleading passing off, since their get-up is close enough to peel away our regular customers.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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