outflank
C1CEFR level
50/100Rarity: uncommon
TechnicalRegister
To gain advantage over a rival by moving around its area of strength.
Rather than confront the incumbent head-on, the startup outflanked it by targeting the segment it had neglected.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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