loyalty
A2CEFR level
5/100Rarity: common
NeutralRegister
General noun
Firm and constant support for or allegiance to a person or cause.
His loyalty to old friends never wavered, whatever their reversals of fortune.
Business noun
A customer's sustained preference for a brand over its competitors.
Loyalty, not price, was what kept the enterprise accounts renewing through three straight hikes.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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