lifetime value
B1CEFR level
30/100Rarity: fairly common
TechnicalRegister
The total net revenue a business expects to earn from a customer over the entire relationship.
A healthy SaaS business wants a lifetime value to acquisition cost ratio of at least three to one.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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