incentivise
B2CEFR level
40/100Rarity: uncommon
TechnicalRegister
Law verb
To motivate someone to act by offering a reward, typically financial.
The bonus scheme was designed to incentivise retention over short-term sales.
Business verb
To motivate a desired behaviour by attaching a reward to it.
Poorly designed bonuses can incentivise short-term gains at the expense of the franchise.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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