Words / I / Business

iconography

noun/ˌaɪkɒˈnɒɡrəfi/

C1CEFR level
65/100Rarity: rare
TechnicalRegister

The visual imagery and symbols associated with a subject or brand.

The swoosh has become part of a global iconography that needs no caption to be understood.

Similar: imagery, symbolism

Topic: Marketing in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Marketing