greenwashing
B2CEFR level
38/100Rarity: fairly common
TechnicalRegister
Marketing a brand as more environmentally responsible than it actually is.
Slapping a leaf on the label without changing the supply chain is just greenwashing.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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