go-to-market strategy
B1CEFR level
45/100Rarity: uncommon
TechnicalRegister
The plan setting out how a company will reach customers and deliver its product to a target market.
The technology was strong, but their go-to-market strategy was hopelessly unfocused.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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