Words / F / Business

foothold

noun/ˈfʊthəʊld/

B2CEFR level
45/100Rarity: uncommon
TechnicalRegister

A secure initial position from which further market expansion is possible.

The brand used a low-priced entry model to gain a foothold before moving upmarket.

Similar: beachhead, footing

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy