escalation of commitment
C2CEFR level
85/100Rarity: very rare
TechnicalRegister
The tendency to pour further resources into a failing course of action to justify what has already been sunk.
Doubling the ad budget on a dying product is textbook escalation of commitment.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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