Words / E / Business

effectuation

noun/ɪˌfɛktjuˈeɪʃən/

C2CEFR level
96/100Rarity: very rare
TechnicalRegister

An entrepreneurial logic of starting from available means and shaping goals as opportunities emerge.

Rather than plan exhaustively, she practised effectuation, letting the market pull the product into shape.

Topic: Entrepreneurship & startups in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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