Words / E / Business

early adopter

noun/ˌɜːli əˈdɒptə/

B1CEFR level
35/100Rarity: fairly common
TechnicalRegister

A consumer who embraces new products well before the mainstream.

The startup courted early adopters with an invite-only beta, banking on their evangelism to reach everyone else.

Topic: Marketing & brand in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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