double down
B2CEFR level
40/100Rarity: uncommon
TechnicalRegister
To commit even more strongly to a chosen strategy rather than change course.
Instead of retreating, the chief executive chose to double down on the premium segment.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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