distinctiveness
B2CEFR level
50/100Rarity: uncommon
TechnicalRegister
Law noun
The capacity of a sign to distinguish the goods or services of one undertaking from those of others.
The applicant showed acquired distinctiveness through decades of extensive advertising.
Business noun
The quality of standing apart clearly from competing brands.
The packaging's distinctiveness let shoppers spot the product from across the aisle.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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